Influencer Marketing
Working with influencers
We get approached once or twice per week by social media influencers looking to add a hot tub to their home and wanting to collaborate with us.
We understand and appreciate the value of influencer marketing, but it's important to make sure that the partnership is right for both people, in terms of the cost of the hot tub to the influencer and also the value of their audience to us.
In the past we've partnered with content creators and reality TV stars with over 1m followers and it got us nothing but a few thousand likes. We want a quality collaboration that offers real value to our business... giving away a hot tub in exchange for an Instagram Story is of no value to us.
Who are we?
We are one of the UK's largest hot tub retailers, supplying customers all over the UK. We rank on page 1 of Google for almost all of our desired keywords, so our website traffic and interest in our products is high.
We are very busy throughout the year and are usually sold out 2-3 months ahead. We're interested in continuing to build our brand, but we're not desperate for it so we choose our influencer partners carefully. Our range starts from £3999, you can explore it by clicking below.
Influencers we like
We are particularly interested in working with influencers who's content revolves around home improvements, DIY and family life. Our core customer base is aged 40+, so an influencers who has a huge audience of people under the age of 40 is of almost no value to us. That being said, we're willing to chat with anybody who's got a substantial following of 40+ UK-based followers.
Before we start, please note that we DO NOT GIFT FREE HOT TUBS. We work with influencers, look at their audience (and the percentage of that audience that's relevant to us) and their ideal hot tub, then work out a discount package based on an agreed amount of content to be shared.
If you are looking for a free hot tub in exchange for an Instagram story, we're not the company for you.
If you'd like to chat with us about a collaboration, please fill out the form below and we'll be in touch!